In this episode of Immigration Law for Tech Startups, I’m joined by Eileen Wu, the founder of Luminarii, a creative agency that helps investors and entrepreneurs unlock the power of their authentic stories by leveraging marketing strategy, communications, and media expertise.
Eileen advises many tech startup founders on how to get the attention of investors by optimizing their startup’s story. She also provides media training and coaching to C-suite executives and venture capitalists.
“Storytelling is so important now more than ever for domestic and international entrepreneurs in light of COVID when we’re being inundated with Zoom calls and PowerPoint presentations,” she says. “Investors are investing in teams they haven’t met before. That really levels the playing field for international entrepreneurs.”
Because an entrepreneur’s first interaction with an investor these days is more likely to be through a pitch deck rather than an in-person conversation at a conference or cocktail party, spending time and energy developing your startup’s story has become even more important.
We listen to the elevator pitches of two entrepreneurs, Phil Wennker, co-founder of Mnemonic AI, and Alkis Pananakakis, co-founder of Vuel. Eileen uses these pitches to illustrate how each of them can tell a more powerful story focusing on the particulars of how their startup is uniquely positioned to tackle the problem the startup is seeking to tackle. She even offers up suggestions for how to better market their products.
“I hope that inspires entrepreneurs to think of their businesses more than just for the functional benefits they offer,” ‘she says.
Please share this episode with investors, companies, startup founders, or anyone who can benefit from it. Reach out to us if we can help you determine your immigration options whether you’re in the U.S. or abroad.
In this episode, you’ll hear about:
- What inspired Eileen to work with entrepreneurs and investors
- Why telling a compelling story about yourself, your co-founders, and your startup matters
- The ingredients for a refined, compelling story
- The top two things investors most want to know from startup founders
- What an elevator pitch and a pitch deck are
- Common pitfalls for entrepreneurs devising their elevator pitch and pitch deck
- Eileen’s discussion of the good and the bad of the elevator pitches from entrepreneurs Phil and Alkis, and how each can improve their respective elevator pitch, pitch deck, website, and even service/product
- Why entrepreneurs should lighten up on the technical languages in their pitches
- Why metaphors are powerful tools in a pitch
- A case study in successful storytelling: How Airbnb differentiated itself from competitor Vrbo
Don’t miss my upcoming conversations with other top technology thought leaders, venture capitalists, startup founders, professors, and futurists on Immigration Law for Tech Startups. Subscribe to this podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or whatever your favorite platform is. We welcome your rating and review of this podcast.
- Episode 3: The Different Types of Nonimmigrant Visas
- Episode 11: Your Startup’s First H-1B
- Episode 14: Visas & Green Cards Based on Past Accomplishments
- Episode 31: H-1B Nitty Gritty #2: H-1B Transfer for Startup Founders
- Episode 37: What is Startup Founder Immigration
Register for Alcorn’s Extraordinary Ability Bootcamp to learn the best practices for securing the O-1A visa, EB-1A green card, or the EB-2 NIW (National Interest Waiver) green card—the top options for startup founders. Use promotion code ILTS for 20% off the enrollment fee.
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Also published on Medium.