232: Inside Global Class: Frameworks for Modern Market Expansion with Klaus Wehage

Home » 232: Inside Global Class: Frameworks for Modern Market Expansion with Klaus Wehage

Klaus Wehage, the visionary co-author of “Global Class,” shares his fascinating journey from a young MTV enthusiast to a key player in global business expansion. With captivating tales from his early days in Vietnam with Carlsberg, Klaus discusses how those experiences shaped his profound understanding of market discovery, cultural nuances, and the complexities of international business. Transitioning to Silicon Valley, he became the “Silicon Valley Ambassador,” revolutionizing the Silicon Valley Forum and guiding founders in global entrepreneurship. Klaus’s story is a testament to the power of understanding diverse customer contexts and implementing effective market entry strategies.

Klaus Wehage is the co-author of the Wall Street Journal and national bestseller, “Global Class,” a definitive playbook for successfully building and scaling global businesses.

Through his extensive work in Silicon Valley, Klaus has educated, advised, and presented to over 2,000 executives from more than 50 countries, including senior leaders from prominent unicorn companies.Often referred to as the “Silicon Valley Ambassador,” Klaus transformed Silicon Valley Forum, a previously struggling nonprofit, into a prosperous global enterprise, personally generating over 90% of the organization’s revenue.

Currently, Klaus is developing Global Copilot, an innovative platform designed to automate market discovery, providing comprehensive support to companies from initial market research through execution.

In this episode, you’ll hear about:

Insights from Klaus’s time in Vietnam with Carlsberg, focusing on market discovery and cultural nuances.
The role of intrapreneurship in international success and traits that define successful intrapreneurs.
Strategies for market localization and managing complexity in global business expansion.
The strategic involvement of founders in new market entries and the importance of proper organizational preparation.

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